Inventing new names for existing technologies is nothing new. Consider SXRD, which stands for Silicon X-tal (crystal) Reflective Display, Sony's implementation of LCoS (liquid crystal on silicon). It first appeared year before last in their $30,000...

The picture looked fundamentally different and better than competing sets because, among other innovations, instead of using a light-impeding perforated metal grille aperture through which the electron beam fired, the patented Trinitron CRT used a...

The first product available with Sony's version of LCOS was the Qualia 004 front projector. Coming in at around the price of a BMW 3 Series, it was admittedly beautiful in design and performance. For that kind of money, one would hope so. Next was the...