Ultra bright ; Fair value ; Home cinema-sized screen ; Good sound quality

Washed out colours ; Limited smart system ; Soft 4K pictures ; Occasional backlight ‘bloom’

The H75U9A is the biggest proof we’ve seen that Hisense shouldn’t just be thought of as a promising budget brand: This is a TV with genuine high-end ambition, pushing the envelope in terms of its HDR-friendly brightness and number of dimming zones. In...

It provides a huge screen at a middling price ; Uses an advanced backlighting system ; Is the brightest TV ever released

Colours look a bit thin ; Its smart system is rather basic ; It’s up against some strong competition

Decent SDR performance ; Very bright HDR ; Accurate PQ EOTF tracking ; Effective smart platform ; Good video streaming support ; Solid build quality

Wide colour gamut needs work ; Narrow optimal viewing angle ; HDMI 1.4 on two inputs ; Issues with wireless connection ; No Dolby Vision or HDR10+

The Hisense U9A certainly has a lot going for it, including a massive 75-inch 4K panel, a direct LED backlight, and over 1,000 independent dimmable zones, which is more than any LCD TV currently available. As a result, the 75U9A could hit 2,450nits on...