I love that this toothpaste's taste wasn't overpowering, but still provided some nice minty freshness. It cleans teeth well and scrubs away plaque without being harsh on the gums. As for whitening, I didn't notice much.

I like having a toothpaste that whitens but isn't going to irritate my teeth. I just think I've been spoiled by other super minty whitening toothpaste products, and as a result, I wish this one left my mouth feeling slightly cleaner.

Here's the bummer about toothpaste for sensitive teeth - it just doesn't whiten like the others do. This one doesn't have a particuarly sparkly, fresh taste/scent either. It does get my teeth clean and keep them from being sensitive though.

I didn't notice a much whitening to speak of, however this was very gentle on my teeth (i have one sensitive spot) and it left my mouth refreshed.