Nice'n Easy Permanent Hair Colour #7 Natural Dark Cool Blonde (Former #106D)

The best hair dye. I love it. The colour look natural and even after 10 or more washes looks like I just dyed my hair.

Colour drab & conditioner left hair feeling dirty and coated in wax

When I buy a "Natural COOL dark blonde" I expect to get a COOL/ASH tone, not a WARM-REDISH tone, and that was exactly what I got using this shade. The product is not bad, you get a shiny hair, but... not the colour you expected at all!!

I am gutted to have to give nice and easy a poor review. This is a very warm blonde. It turned my natural ash blonde into a very light ginger. It said it blended cool tones to minimize red tones. My hair was far from red before and its now rather...

I used two separate sessions of Adee Phelan to try to lift some of the dark dye out of my hair, and was left with a light chestnut brown colour. After reading the reviews on here, I thought this seemed just what I needed to bridge the gap for going...

I initially used the L'oreal Ombre kit (No 1) unfortunately majority of the lighter hair went a ginger colour, too shocking for my everyday use. As my base was Nice 'n Easy 106A Natural Dark Blonde I didn't realise this has a red tint which had turned...

Ok, a little hair history to help explain how my hair ended up as it has. I'm naturally mousy brown and have been dying in dark cool brown/nearly black for about 7 years. I decided I wanted to go MUCH lighter and was aiming to achieve a very light ash...

This dye is easy to apply, gives even coverage and the shade looks good to begin with. BUT, it doesn't take many washes (maybe 5-6) before the ash tones somehow become brassy, and under any electric light (I work in an office and commute on public...

I had recently dyed my hair darkish brown but felt it was a little too high maintenance for me (my hair is naturally mousy brown and my eyebrows fair) So I set about highlighting my hair, which I did with a bleach hightlighting kit and then I put this...

After nine months of gradually lightening my hair from black to blonde, I finally achieved my goal (the white - canary yellow - carrot stage was fun, I can tell you...) However, there still remained the challenge of finding what blonde I was actually...